Online Bookmaker Ratings

It can be a real jungle out there when trying to find an online bookmaker. Do they suit all of your betting needs? Are they offering all the markets and odds your expecting? There are literally hundreds of online bookmakers to choose from. Of course, most claim to offer the best odds, the most extensive range of markets as well as the best sign up offers. Here at ‘Free Football Betting’ we’ve tried to make it as easy as possible for you. That way you can decide which online bookmakers you want to claim bonus bets from. Take a look at the reviews and check them all out ourselves and choose which is for you!

Hopefully our online bookmaker rating section will help you decide which bookmakers are worth betting at and which aren’t. In an attempt to find the best online bookmakers we’ve compared betting offers, sign-up offers and the bonus bets bookmakers offer members. To ensure you compare online bookmakers directly we’ve reviewed all of the bookmakers under the same categories. That makes it straightforward and simple to find out who they actually are.

Online Bookmaker Ratings

The first thing you’ll find on each of our online bookmaker reviews pages is an overview of the website itself. This covers navigation and the ease at which you’re able to find and place football bets. Sometimes a bookmaker offers a good range of markets but they’re impossible to find. Or their website takes hours to load. In that case they’re not going to be awarded a high rating for their website.

We consider the whole website package. This includes whether the bookmaker offers a loyalty program, the betting offers and bonuses they offer. Of course, odds competitiveness and market variety are also taken into account. An online bookmakers reputation within the football betting industry also plays an important role. We don’t see much point in letting our visitors get ripped off by less reputable bookmakers who simply exist to make a quick buck.

Registration Process

Most bettors want to be able to claim their bonus football bet and start betting as quickly as possible. Nobody wants to spend half an hour filling in forms. Our bookmaker ratings take into account the speed in which you’re able to register and start betting. Online bookmakers rank highly if this is usually within a few minutes and with as little complications as possible. All of the different payment and withdrawal options that bookmakers offer are also taken into consideration. Realistically, nobody wants to have to spend ages waiting for their winnings!

Online Bookmaker Odds Competitiveness

When it comes to finding an online bookmaker offering great odds across the board it can be a massive challenge. If you’re anything like the majority of the ‘Free Football Betting’ team, you’ll need accounts with 4 or 5 online bookmakers to get the best odds for all your sports bets. Very few online bookmakers offer amazing odds across all sports. That’s due to the fact that some focus on specific sports betting markets. This can be a range of sports from football, to US Sports or horse racing. We’ve looked at what an online bookmaker offers in terms of odds right across the board including odds for UK, US and International sports, their pre-match odds, live in-play odds as well as all of the different bets bookmakers offer when providing an online bookmaker rating.

Online Bookmaker Market Variety

Naturally this will be a key area. We know that most of you have your favourite football betting markets to bet on just like us. That’s why we looked at the depth and range of an online bookmakers markets. Then we were also to rate them highly if they offer excellent variety. We’ve also placed extra importance on finding bookmakers that offer more obscure markets. Interesting novelty bets (thanks PaddyPower) as well as markets that other bookmakers wouldn’t touch with a barge pole! Another key area for us was how quickly online bookmakers react to change.

Website Design

We value website design quite highly and believe in providing our visitors with an informative and easily navigated website. Therefore, we pay particular attention to online bookmakers website when undertaking as online bookmaker rating. That means evaluating it from both an aesthetic and a functional point of view, as part of the online bookmaker rating process. We look at the layout and live in-play betting options. The bet selection process, including betting slips, odds display, bonus bet offers and promotions is key. Then there’s the additional functionalities to review. These include live streaming, stats sections, news sections and and managing your account. Basically we review online bookmakers from a users point of view. As such, bookmakers ranking highly if users are able to find everything they need. That way you members can place their bets quickly and easily and without any hassle.

Transaction Security

In the real world we’re all a little wary of online transactions. We can feel the same way when it comes to handing over our banking or credit card details. Online bookmakers offer third party payment options such as PayPal, Neteller and Skrill these days. However, we still only feature online bookmaker rating that use the strictest secure transaction measures possible. Ratings are much higher if they’re utilising the same technology that leading financial institutions and military bodies use. We only recommend betting at bookmakers that have proven themselves to be safe and secure betting portals.

Online Bookmaker Customer Service

The last thing you want is a bad experience with a bookmakers customer service department, especially if your bonus bets just won as it could very easily ruin the moment! This is where the ‘Free Football Betting’ team had some fun. We came up with some of the most complicated issues and awkward questions that you could imagine and threw them at each of the online bookmakers customer service departments. Bookmakers rate highly in this department if they’re staff are knowledgeable, and provide good answers relatively quickly.

Our aim is to make your online betting experience one to remember and make life as easy as possible for you. We hope the information provided in our online bookmaker ratings help you along the road to many successful football betting experiences!